Раф Симонс назначен новым креативным директором Calvin Klein

После девяти месяцев обсуждений и спекуляций на эту тему в истории о Симонсе и Calvin Klein наконец-то поставлена жирная точка. Бывший креативный директор французского модного дома сегодня вышел на новую работу, как и предполагалось ранее.

О том, что Раф Симонс официально будет назначен на свой новый пост 2 августа, говорили с начала прошлой недели. Что ж, слухи оказались правдой, скажите, что вы удивлены.

Calvin Klein, Inc. today announced the appointment of Raf Simons as Chief Creative Officer of the brand, effective immediately. ⠀ Mr. Simons will lead the creative strategy of the Calvin Klein brand globally across the Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Home brands. As part of his role as Chief Creative Officer, Mr. Simons will oversee all aspects of Design, Global Marketing and Communications, and Visual Creative Services. Mr. Simons’ first collections will debut for the Fall 2017 season. ⠀ The appointment of Mr. Simons as Chief Creative Officer marks the implementation of Calvin Klein’s new global creative strategy, announced in April 2016, to unify all Calvin Klein brands under one creative vision. The strategy comes as part of a global evolution of the Calvin Klein brand, which began with the reacquisition of the Calvin Klein Jeans and Calvin Klein Underwear businesses in 2013. As Calvin Klein looks to grow the brand to $10 billion in global retail sales, this new leadership is intended to further strengthen the brand’s premium positioning worldwide and pave the way for future long-term global growth. ⠀ The arrival of Raf Simons as Chief Creative Officer signifies a momentous new chapter for Calvin Klein,” said Steve Shiffman, CEO of Calvin Klein, Inc. “Not since Mr. Klein himself was at the company has it been led by one creative visionary, and I am confident that this decision will drive the Calvin Klein brand and have a significant impact on its future. Raf’s exceptional contributions have shaped and modernized fashion as we see it today and, under his direction, Calvin Klein will further solidify its position as a leading global lifestyle brand.” ⠀ As part of the creative strategy for the apparel and accessories business, Calvin Klein also announced the hire of Pieter Mulier as Creative Director, reporting directly to Mr. Simons. Mr. Mulier will be responsible for executing Mr. Simons' creative and design vision for all men’s and women’s apparel and accessories lines within the Calvin Klein brand.

A photo posted by Calvin Klein (@calvinklein) on Aug 2, 2016 at 7:00am PDT

Напомним, что из Dior Раф Симонс ушел в октябре 2015 года. На его место в июле уже этого года была назначена Мария Грация Кьюри, которая до этого трудилась для Valentino. Вместе с Рафом Симонсом в офис американского бренда пришла и команда новых дизайнеров. Они заменят распущенное в прошлом месяце старое креативное бюро. Дизайнер будет развивать линейку CK Jeans, а также ему предстоит обновить имидж бренда.